By MIKE MCKENNA
There’s an old saying credited to Thomas Edison that goes, “Opportunity is missed by most people because it is dressed in overalls and looks like work.”
Cassie Worth and Jeff McLaren saw an opportunity recently and they weren’t dismayed by the hard work they knew it would take to make it as small-business owners. Worth Printing opened in Hailey last year and has quickly established itself as a staple of our community.
“We’re striving to serve as a good resource for local businesses, nonprofits, educational programs and recreational organizations,” Jeff said. “And we’ve had incredible support from the community so far.”
Worth Printing offers a wide variety of services, from graphics design and layout assistance to being able to print anything from business cards to banners, calendars to car magnets, postcards to posters, architectural and construction printing to booklets and multi-piece mailing campaigns. They can print a majority of projects on site and even offer “fifth colors,” including white, clear and fluorescent options.
“Our relationships with our customers are our favorite part and we believe they truly have ‘ideas worth printing,’” Cassie said. “It’s a joy to print menus and then pick what we’re going to have for dinner, to design concert flyers that keep music in local venues, and to be a part of the calls-to-action for important topics that affect our lives in this community. We love the personal touch small-town business offers.”
Jeff first started visiting the Wood River Valley in 1993 when he helped his mom move here. He eventually followed suit and moved to Idaho with his family in 2013. Jeff has two children in the local school system; Hunter, who is a senior, and Hannah, who is a freshman.
Cassie is well known to many Chamber members for her graphic design skills and stellar customer service. Cassie has a decade of graphics design experience, specializing in design for print production, as well as a 10-year-old daughter named Evee. After Cassie and Jeff had worked together for a while, they quickly recognized their “yin-yang dynamic” would be ideal to help fulfill an underserved need for the Wood River Valley.
“We were both ready for a change and wanted to do things a little differently,” Jeff said. “We felt like there was a need and that we could offer some different things that would be good for our customers and the community.”
It appears that Cassie and Jeff were right and their business has been robust since they opened last summer. They even had all their office furniture donated by another local business that wanted to help get them going.
“We love this place and the people that make up this community,” Jeff said. “Our goal is to help all the businesses and nonprofits and events grow and thrive, because if they do better, we all do better.”
Find out more about Worth Printing by visiting WorthPrintingIdaho.com. or calling (208) 928-4321 or stop by their shop at 312 South Main Street in Hailey.
