CoreFocus Re-launches
By MIKE MCKENNA
It doesn’t take long to be around Jacqui Terra and Gabby Rivelo before you realize they’ve picked the right profession.
The owners of the newly rebranded CoreFocus: Pilates, Yoga and Functional Fitness studio in Hailey both have big, welcoming smiles and radiate energy and enthusiasm about what they do and how they help others.
“Our goal is help people create good habits and move their bodies in conscious and sustainable ways so they can move well their entire lives,” Jacqui said.
“People get depressed if they can’t move their bodies the way they want, especially around here,” Gabby added. “We want people to come in here to get a deeper understanding for how their bodies work and then go out there and enjoy all the incredible things our community has to offer.”
CoreFocus studio was originally founded by Alysha O’Classen 17 years ago under the name Pure Body Bliss. Jacqui and Gabby, who both earned biology degrees in college, came on board as co-owners in 2019 and a year later they became the sole owners. As the world emerged to a new post-pandemic reality, the pair decided to make some changes to their business model.
They doubled their Pilates reformers to eight and began to offer more group
classes, which help cut down the costs for clients and also added more social engagement. The reaction was very positive and membership, online bookings attendance went up from 25%–200% for the various options.
The CoreFocus team now consists of a dozen certified instructors who have decades of combined experience helping people become healthier. They specialize in helping folks become their best selves.
“We want to see our clients become more empowered,” said Gabby, who teaches several popular yoga classes and is a Level II Reiki instructor.
“We’ve moved towards a more educational-based structure,” said Jacqui, who is a certified Pilates and yoga instructor as well as Integrative Life Coach. “There’s a difference between being physical and being embodied. We help people become more mindful of their bodies and their movements and it helps them feel better. It’s super rewarding.”
CoreFocus has clients from ages 16 to 96. They include everyone from hardcore athletes to folks rehabbing post-surgery to scores of people just trying to live healthy lives.
“It’s rewarding to see someone doing something they thought they couldn’t do, or could never do again. It’s really about mindfulness,” Gabby said, adding, “We don’t just want to train for a ‘summer body,’ we want to create a healthy body for life.”
CoreFocus is located in Alturas Plaza, in the alley across from Atkinsons’ Market in Hailey. The studio offers private, semi-private and group Pilates classes, as well as yoga classes, acupuncture and chiropractic services as well as Reiki seven days a week. They plan on soon offering teacher training, too. Early-bird pricing is available until Aug. 31.
For more information, go to CoreFocusMovement.com, call (208) 720-3238 or visit the studio at 91 East Croy Street in Hailey.