Submitted by Raiza Giorgi, owner of Hailey Heritage
A new, affordable women’s clothing boutique has opened in Hailey, giving locals and tourists more options for fun, fresh fashion in the Wood River Valley. The shop, named Hailey Heritage, is owned by Raiza Giorgi, a newer resident to the Valley.
“While my family and I are new to the valley as residents, my aunt, cousins and (late) grandmother have lived in Ketchum and Hailey since the 1970s. My husband was offered an amazing job here and we decided to make the move last summer,” Giorgi said.
Originally from the Santa Ynez Valley on the central coast in California, this is Giorgi’s first venture into owning a retail shop. She recently sold her award-winning newspaper, the Santa Ynez Valley Star, at the beginning of 2022. Giorgi was recently recognized with the Third District Commission for Women in Service Award by the County of Santa Barbara in April, and she won the Spirit of Entrepreneurship Award in 2018 for Emerging Business from the Women’s Economic Ventures Spirit of Entrepreneurship.
“I come from a family of entrepreneurs. There is no reward without risk and I love doing something that makes a difference in the community. I saw a need for a place to get reasonably priced clothing and decided to go for it,” Giorgi said.
With help from her friend that owns a women’s retail shop in Giorgi’s hometown of Solvang, Calif., Giorgi started working on the boutique in Hailey since the beginning of the year. She added that she has always had an interest in fashion that was well made and appeals to a large majority.
“Since becoming a mom, I notice my style changed and my body changed. I want to provide a place where women of all ages can find something they love and that won’t break the bank,” Giorgi said. “I also love supporting local artists and you will notice that some of my vendors are from Idaho.” Giorgi’s style is comfortable and casual, with some fun graphic T-shirts with a Western and boho flare.
Giorgi said that her open hours will vary as she is a mom to two active kids, one who is on the traveling Wood River Baseball Association team and another who dances ballet.
“I offer online shopping and an option to pick up if I am not available. I have also hosted some fun shopping days to give back to local charities,” Giorgi said.
To visit Hailey Heritage in person, they are located at 400 N. Main St., Unit B3, in Hailey.
They also offer online shopping as well as drop shipping, which items are not in the physical store but shipped from the vendor. Go online at www.haileyheritage.com and follow on Instagram and Facebook.