By Mike McKenna
There’s an old saying that goes, “Experience is the best teacher.”
It’s an apropos statement for most things we deal with in life, especially when you’re trying to deal with a persnickety problem like an appliance issue.
Thankfully, Peak Appliance Solutions has 30 years of experience dealing with these types of issues. The family-owned small business has recently relocated to the Wood River Valley from Colorado.
After experiencing life in other parts of the country, it didn’t take long for the Olsen family to realize that Sun Valley would be a perfect place to move their business and call home.
“We visited here and after just three days we knew we could live here,” Julie Olsen said. “There’s a great sense of community here and a small-town feel that we really connected with. We wanted to be here and be a positive part of it all.”
Julie, her husband Todd, and their daughter Elodie, moved from the Central to the Northern Rockies last summer. Elodie is a gifted ski racer and one of the big reasons they decided to move from Summit County to the heart of Idaho is because of the world-class programs offered by Sun Valley Ski Education Foundation and Sun Valley Community School.
“The support between the school and the program is terrific,” Julie said. “Everyone has been so kind and welcoming.”
Julie, who grew up Wisconsin, runs the operations for Peak Appliance, while Todd takes care of everything in the field. Originally from New Jersey, Todd has a carpentry and construction background and, as Julie said, the perfect temperament to fix just about anything.
“Appliance repair isn’t easy. It’s really a specific skill,” Julie explained. “Having 30 years of experience really helps. Todd has just about seen it all at this point.”
Peak Appliance offers maintaince, repairs and installations and covers warranty work for most major manufacturers. Todd’s work van is filled with just about every part imaginable and they’re happy that their repair work helps keep less items from winding up in the landfill.
“Being a positive part of the community is very important to us,” said Julie, who volunteered as a local ski coach this season.
Peak Appliance also prides itself on a straightforward and simple approach to business.
“Being honest, real and organic fits our business model and our family,” Julie said. “When you call or email us, we may be small, but you can rest assured it’s going get done right the first time. We know how to pay attention to the details.”
Their model is clearly working as customer referrals are the strongest source for business. Peak Appliance has quickly earned a solid reputation amongst local contractors, including teaming up with fellow Chamber members at MLD in Ketchum.
“Everything has really fallen into place for us. There are a lot of great people and families here that support each other. We’re really happy to be a part of it,” Julie said. “We may be new, but we’re sticking here. It’s a special place.”
Find out more by visiting PeakApplianceIdaho.com or by calling 208.727.7699.



