Peaveys Receive Sheep Industry ‘Innovation Award’

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John and Diane Peavey Photo credit: Trailing of the Sheep Festival

Editor’s Note: The following was written by the Idaho Wool Growers Association.

On Jan. 21, in San Diego, John and Diane Peavey were presented the American Sheep Industry Association’s (ASI) Industry Innovation Award. The Industry Innovation Award is an annual award recognizing the accomplishments of an individual or organization that improves the American sheep industry in a game-changing way. 

The Peaveys were honored with this award for founding the annual Trailing of the Sheep Festival. Since its founding, they have been actively involved in the planning and integral to its growth and success 25 years later. The couple was among the ranchers who helped organize traffic flow on the local sheep/bike trail into what it has become—one of the most popular and highly regarded festivals in the country.