By Mary Austin Crofts
Mary Sauerbrey has always had a love of maps.
Returning to the Wood River Valley in 1987 from a year spent bike touring—and acquiring every map she could along the way—Mary found herself partnered with her good friend Vicki Starr creating an illustrated map for the Ketchum/Sun Valley community.
Thirty-two years later, Sun Valley Discovery Map has connected over 4 million visitors to the Wood River Valley community and evolved into the country’s leading provider of curated maps and guides.
Illustrated maps have the ability to capture the unique character of a town while orienting a visitor within the community. Discovery Map serves as a tourism catalyst, supplying visitors with a necessary navigational tool, and offering businesses the chance to reach those visitors.
Today, Discovery Map can be found in over 130 top tourist destinations throughout North America and online at DiscoveryMap.com.
People often ask Mary if she gets bored after 32 years in the same business.
“Are you kidding me? Look at my clients! I work with small business owners in a destination resort market. These are some of the most interesting, passionate, resilient people you could find. I have tremendous pride in my town and the service I am able to provide. It’s been quite a ride. Challenged? Yes. Bored? Never!”
Mary Austin Crofts is the executive director of The Chamber of Hailey and the Wood River Valley.
For more info you can reach Mary at:
208-720-1111
mary@sunvalleymap.com
discoverymap.com
