Uber operates in 66 countries and over 450 cities worldwide.
By Jean Jacques Bohl
Uber, which offers alternatives to cab rides, will soon start operations in the Wood River Valley, as early as September. The announcement was made at an Uber information meeting held at the Ketchum Innovation Center on Tuesday, Aug. 9. About 25 prospective local drivers were in attendance.
Sun Valley Economic Development Executive Director Harry Griffith facilitated the meeting in the absence of the Uber presenter, grounded by the Delta Airlines computer glitches. Griffith said having an Uber presence was important, and “will give more options for our tourists.”
Local Realtor Dick Fenton seconded that opinion and said, “Ketchum Mayor Nina Jonas was extremely supportive of the idea.”
Uber will also help locals looking for Valley rides outside the regular Mountain Rides hours of operation.
“A critical mass of about 20 to 30 drivers would be necessary for Uber to be successful in the Valley,” Griffith said.
Uber was started in San Francisco in 2009 and currently operates in 66 countries and more than 450 cities worldwide. It provides an app, which connects riders and drivers. Riders need to establish a financial profile with a credit card, as there is no cash payment with Uber drivers.
Uber drivers need to be 21, pass a background check and have a local driver’s license that’s at least one year old. They must drive a 2006 or newer four-door vehicle and go through a 19- point inspection. The vehicles must also have safety belts for each rider. Riders needing bigger vehicles to haul winter gear will pay a supplement.
Uber pays their drivers – 75 percent of the fare – once a week through direct deposit. All drivers are provided with a $1 million liability insurance. The minimum fare is $6.50 but Uber will establish rates for fares between the North Valley and Friedman Memorial Airport. Rides to the Boise airport or even Salt Lake City will also be considered. All fares will be fixed and published so riders will have no surprises.
“I am very familiar with Uber,” said Hailey resident Eli McNees. “I stand 200 percent behind it. It will be a cheaper option to get home from Ketchum on event nights. I’ll use the service often.”
Uber hopes to start service in the Valley around Labor Day and might offer a free trial period for a limited time. Interested drivers or riders can find more information on Uber’s web site: www.uber.com
