Olin Glenne – Authentic, Passionate, Focused
By Mary Austin Crofts
Sturtevants will be 70 years old this year and owner Olin Glenne and staff are planning a party. “The store was first opened by Chuck Helm in 1948,” Olin shared. “It is one of the oldest ski shops in the country.”
Olin started working for Sturtevants 21 years ago. He began in the Warm Springs location, tuning skis and coaching for the ski team. “But, I am still not the longest-serving employee,” he added. “Our employees are what set us apart.”
Olin is proud of the expertise of his staff. “We have people who work here that have decades of experience skiing and biking. And then we have passionate young people with super-high energy and enthusiasm,” he explained.
It’s this combination that Olin credits with being consistently named the Valley’s Best Ski Shop and Bike Shop. It is also the reason Sturtevants is often mentioned by various national magazines and news outlets.
“That is what we strive for,” Olin said. “We want to be the best and most complete bike and ski shop we can be. Without sacrificing that objective, we also want to offer a complimentary mountain lifestyle selection, including après, lake life, hiking, running, and fitness.”
“We do all of this by striving to provide exceptional services and world-class products rooted in quality, performance and style,” Olin added.
To that end, Glenne and his staff focus primarily on skiing and cycling, offering purchase, demos, rentals, tune and repair, fitting, mobile services and guided tours. They are home to Sun Valley Mountain Guides that provides world-class mountain biking, hiking and shuttle services. “We are proud to be authentic, passionate and focused,” Olin said.
For more information, visit one of their stores in Ketchum, Hailey or Warm Springs (winter only), or check their website: www.sturtevants-sv.com.
Mary Austin Crofts is the executive director of The Chamber of Hailey and the Wood River Valley.
