Idaho Independent Bank in Ketchum does things a little differently and that’s just the way branch manager Alex Stoll likes it.
“Our company was started in 1993 during the era of bank mergers as a way to fill the void left by community banks that had been acquired,” Alex said during a recent interview. “Our philosophy has always been focused on the type of customer service that only a community bank can provide.”
Having started in banking in the late ‘80s, Alex has seen many changes in the industry which led to today’s banking landscape.
“One of the biggest changes was that customers went from having a name to being treated like a number,” Alex notes. “As a community bank, we can provide a personalized touch and can take a lot more into consideration when we’re working with a client on financing or helping them develop an appropriate savings plan.”
When asked about some of the biggest changes she’s seen in the industry, Alex is quick to note, “I miss the higher rates of return for people investing in simple things like savings accounts and CDs. The changes in higher-earning savings plans has definitely created a generational shift away from those types of investments.”
Of course, with new ways of banking come new ways of saving as well. “We work with many of our clients to help them navigate through the different options they have to create a savings plan that fits their current needs,” Alex adds. “401Ks are still a good option but, in addition, there are many different types of accounts, including some that can help with health insurance and medical costs.”
As a recent transplant to the Wood River Valley, Alex quickly became involved with several organizations, including Rotary, The Community Library and St. Luke’s Volunteer Corps.
“I love that there’s so much to do in the Valley and surrounding area,” Alex notes. “I like to ski and waterski and have already had a chance to float the Middle Fork of the Salmon River. Being introduced to all that the area offers has been a great experience.
“I’m also very happy to be a part of The Chamber,” Alex adds. “I’ve worked with the local chamber of commerce in previous cities and it’s always been a great way to get to know the business leaders and stay connected to the community. I’m looking forward to becoming more involved as The Chamber takes on a new roll for the Valley.”
Jeff Bacon is The Chamber’s membership director. For more information, visit www.haileyidaho.com or call The Chamber at (208) 788-3484.
