{"id":9268,"date":"2016-11-11T18:44:37","date_gmt":"2016-11-11T18:44:37","guid":{"rendered":"https:\/\/idsunmedia.com\/?p=9268"},"modified":"2016-11-11T18:44:37","modified_gmt":"2016-11-11T18:44:37","slug":"beanie-manufacturer-jytte-joins-turkey-trot-for-2016","status":"publish","type":"post","link":"https:\/\/woodriverweekly.com\/index.php\/2016\/11\/11\/beanie-manufacturer-jytte-joins-turkey-trot-for-2016\/","title":{"rendered":"Beanie Manufacturer JYTTE Joins Turkey Trot For 2016"},"content":{"rendered":"

BY JEFF BACON<\/span><\/em><\/p>\n

\"Jytte
Jytte Mau in the showroom at the JYTTE production facility in Hailey. Photo by The Chamber<\/figcaption><\/figure>\n

Jytte (pronounced You-Tay) Mau was born in Denmark and immigrated to North America with her family when she was a young girl.<\/p>\n

\u201cMy parents moved the family to Canada, speaking only Danish and German, and having very few possessions,\u201d remembers Jytte. \u201cIn our family, learning to knit was a rite of passage, but my dad instilled a great sense of outdoor adventure in all of us, so it wasn\u2019t too surprising that as I got older my interests veered toward skiing, biking and camping.\u201d<\/p>\n

Internationally, the name JYTTE is synonymous with high-quality beanies made from the highest-grade Merino wool available.<\/p>\n

\u201cI\u2019ve been a part of the outdoor industry for over 30 years, working my way through the ranks of several large corporations,\u201d Jytte notes. \u201cAs a clothing and fabric designer, I design all of the patterns for our beanies and we knit the fabric and build the beanies in-house.\u201d And, in an effort to reduce the impact her production facility might have on the environment, Jytte has her team use every scrap of material to make cat beds and cat toys that are donated to animal shelters around the country.<\/p>\n

Having spent many years designing outdoor clothing for others, Jytte made the leap in 1998 and opened the first JYTTE hat manufacturing facility in south Bellevue.<\/p>\n

\u201cI remember being very determined to make sure anything we made was of the highest quality,\u201d Jytte notes. \u201cThe machines we bought were made in Germany. Most knit hats on the market today are being made in China on large sock-making machines. If you\u2019ve ever had a hat that starts to scrunch up the side of your head, your hat was made on a sock machine.\u201d<\/p>\n

Today, JYTTE beanies are being made in a production facility off Airport Way in Hailey.<\/p>\n

\u201cWe ship worldwide from our shop here in Hailey,\u201d notes Jytte. \u201cWe create custom beanies for a great number of different events, microbreweries, sports teams, even the National Geographic Explorer ships.\u201d<\/p>\n

Jytte is happy that her love of skiing led her to find the Wood River Valley.<\/p>\n

\u201cI love this Valley,\u201d Jytte enthused. \u201cWhen I wanted to open a manufacturing facility, the decision on where to put it was an easy one. Amazing people in a beautiful Valley is hard to beat.\u201d<\/p>\n

JYTTE will be starting a new tradition this Thanksgiving as they have agreed to produce the beanies for Hailey\u2019s venerable Turkey Trot.<\/p>\n

\u201cWe\u2019re so excited to be able to be a part of Turkey Trot,\u201d Jytte notes. \u201cIt\u2019s such a great family tradition for many people in our Valley and now to have a custom-made JYTTE beanie be included each year is really pretty special.\u201d<\/p>\n

The first 400 registered runners or walkers will receive a Turkey Trot-inspired JYTTE beanie in their race packets. Register at HaileyIdaho.com.<\/p>\n

Jeff Bacon is The Chamber\u2019s executive director. For more information, visit haileyidaho.com or call The Chamber at (208) 788-3484.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

BY JEFF BACON Jytte (pronounced You-Tay) Mau was born in Denmark and immigrated to North America with her family when she was a young girl. \u201cMy parents moved the family to Canada, speaking only Danish and German, and having very few possessions,\u201d remembers Jytte. \u201cIn our family, learning to knit was a rite of passage, […]<\/p>\n","protected":false},"author":1,"featured_media":9269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","_pvb_checkbox_block_on_post":false,"footnotes":""},"categories":[70,38],"tags":[],"class_list":{"0":"post-9268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-chamber-corner","8":"category-sponsored"},"_links":{"self":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/posts\/9268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/comments?post=9268"}],"version-history":[{"count":0,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/posts\/9268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/media\/9269"}],"wp:attachment":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/media?parent=9268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/categories?post=9268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/tags?post=9268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}