{"id":23098,"date":"2026-03-04T15:52:28","date_gmt":"2026-03-04T22:52:28","guid":{"rendered":"https:\/\/woodriverweekly.com\/?p=23098"},"modified":"2026-03-19T15:59:09","modified_gmt":"2026-03-19T21:59:09","slug":"yayas-fashion-that-looks-good-feels-good","status":"publish","type":"post","link":"https:\/\/woodriverweekly.com\/index.php\/2026\/03\/04\/yayas-fashion-that-looks-good-feels-good\/","title":{"rendered":"YaYa\u2019s: Fashion That Looks Good, Feels Good"},"content":{"rendered":"

By ISAIAH FRIZZELL<\/em><\/p>\n

Brick and Mortar is So Back<\/strong>
\nHave you heard of \u201cinternet fatigue\u201d? The pendulum doth swing and while many rely on the internet for work and play, the real world, right out there, is as magical as it ever was and the time to enjoy it ever present. People are finally choosing to leave scrolling to the zombies and enjoy the world again. Community, compassion and connection is the vibe.
\nIt seems easy to shop online, but ever notice you want a product \u2014 a dress, some gloves, a solar panel \u2014 and proceed to spend two days comparing products back and forth in the jungle that is amazon dot com. Somehow everything looks the same with just enough difference in size, dimension, color to keep you wondering \u201cwhich one is the one?\u201d<\/p>\n

Feeling the Fit<\/strong>
\nImagine walking right into an actual store, finding unique clothes, enjoying the chance to fit and, above all, feeling the drape and texture of the fabric. Wonderful!
\nThe first thing you notice at Amy Anderson\u2019s Yaya\u2019s boutique is the felicity of fabric. Her curated choices focus, of course, on looking good but, as I joked with her, \u201cMust we suffer for fashion?\u201d \u201cWell, you can but shouldn\u2019t it feel great to wear?\u201d Anderson gets it.
\nFor over three years Amy Anderson maintains the beautiful young face of Yaya\u2019s. A women\u2019s boutique adjacent to Atkinsons\u2019 Market on Bullion Street in downtown Hailey, her soft gaze and remarkable glinting eyes greet you with a most accepting smile \u2014 an endearing impression.
\nYaya\u2019s began with two founders. Anderson\u2019s partner passed away only three months into their opening. \u201cWhen I opened, I actually had the backing of a dear friend and when I say backing I mean like she was my cheerleader, but she passed away three months after we opened, which was horrible! Yet, here I am, still. I\u2019ve always dreamed of owning my own shop. I\u2019ve worked for a lot of retail stores in the Valley and I\u2019ve gotten a lot of really good guidance and ideas so I just decided it was time to put my own ideas to use.\u201d<\/p>\n

Easy Spending<\/strong>
\nAnderson\u2019s curation is unique, very affordable and presents as an initial layer. \u201cI do a lot of basics. I have a lot of denim and T-shirts. I think, where we live, that if you can just get those basics and then add accessories to dress up if you want to go to dinner, or whatever, that that\u2019s the way to do it.\u201d Her focus is on the foundation and being affordable. \u201cThe thing about Yaya\u2019s is that it\u2019s affordable. That was very important to me and in Hailey to have it be somewhere you could go to get a T-shirt and not break the bank. That was my plan.\u201d
\nA mother of two, Anderson is full-time curating the store and caring for her children. Understanding fabric and reading the wind of local exploration, she seeds Yaya\u2019s with a feel for our terrain and women\u2019s needs.
\nYaya\u2019s is almost entirely a store for women and young girls. While they do carry some home decor and great eye-catching jewelry, Anderson collaborates with local artists such as Claudia\u2019s knit ballcaps, which must be seen to be gleaned! Extraordinary knit fronts on the traditional ballcap shine as a unique rejection of mass production, dancing toward bespoke local labor. A shift away from logomania and an embracing of local culture and somewhat of a feminization of an historically masculine accessory. The ballcap, brightly balanced.
\nWhat is a Yaya?<\/strong>
\nYaya has a few meanings \u2014 grandmother is one. \u201cYa-Ya actually means grandma, too. I have a lot of yayas come in here because they\u2019re, like, Oh, yaya. I\u2019m a yaya!\u201d Such incidental connections. Of course, a certain musical crowd remembers \u201cGet Yer Ya-Ya\u2019s Out,\u201d a live album of the Rolling Stones.
\nBut the real deal is the Divine Secrets of the Yaya Sisterhood book and film.
\n\u201cYes, the divine secrets of the yaya sisterhood. So basically, a yaya is a group of women that get together and support each other and they can laugh and have fun. And that\u2019s also kind of what I wanted here.\u201d
\nAnderson is a joy, her shop has the gift of energetic motion, ultra-comfy chairs to sit while a huge, mirrored dressing room adorns.
\nThere\u2019s no internet shop, intentionally just a webpage for color and accent. Anderson is about community and face-to-face interaction. The exact thing we look for in our tightly-knit locale.
\n\u201cOur passion is to make everyone feel welcome and confident in their own skin. We want to help women discover and create an inspired life through experiences and community. And in doing so spread inner joy and peace.\u201d (https:\/\/weloveyayas.myshopify.com\/)<\/p>\n

Visit Amy Anderson at Yaya\u2019s<\/p>\n

Wednesday\u2013Saturday 10am\u20136pm
\nSunday 12pm\u20135pm
\n101 E. Bullion St., 1E, Hailey, ID 83333<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

By ISAIAH FRIZZELL Brick and Mortar is So Back Have you heard of \u201cinternet fatigue\u201d? The pendulum doth swing and while many rely on the internet for work and play, the real world, right out there, is as magical as it ever was and the time to enjoy it ever present. People are finally choosing […]<\/p>\n","protected":false},"author":479,"featured_media":23099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","_pvb_checkbox_block_on_post":false,"footnotes":""},"categories":[2,23],"tags":[],"class_list":{"0":"post-23098","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commentary","8":"category-people-that-you-meet"},"_links":{"self":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/posts\/23098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/users\/479"}],"replies":[{"embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/comments?post=23098"}],"version-history":[{"count":1,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/posts\/23098\/revisions"}],"predecessor-version":[{"id":23100,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/posts\/23098\/revisions\/23100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/media\/23099"}],"wp:attachment":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/media?parent=23098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/categories?post=23098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/tags?post=23098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}