A hack into the social media account of Men\u2019s Second Chance Living\u2014a nonprofit sober living environment for men\u2014became a lemons-to-lemonade marketing opportunity in August.<\/p>\n
Earlier this month, an unauthorized user accessed the personal Facebook profile of the organization\u2019s executive director, Sonya Wilander. The hacker changed her password and removed any other admins for the account, effectively blocking out anyone from using the platform again.<\/p>\n
Wilander said it was a reminder to shore up the strength of other online accounts and potentially grow MSCL\u2019s following online.<\/p>\n
\u201cIt was really an underused page, with only 100 or so \u2018like\u2019 or \u2018follows\u2019,\u201d said Eric Valentine, the creative director for Independent Creativity, which specializes in branding and online marketing and communications for entrepreneurs, startups, mom and pops, and nonprofit organizations.<\/p>\n
Valentine put together what he termed a \u2018mini-campaign\u2019 wherein messaging was created to promote an entirely new Facebook page.<\/p>\n
\u201cThis happens a lot. Facebook has no appropriate system in place to recover hacked accounts,\u201d said Valentine. \u201cIt\u2019s a fatal flaw, but when your page wasn\u2019t being leveraged anyway, it\u2019s best to start fresh rather than wait for Facebook to return your call because it ain\u2019t going to happen.\u201d<\/p>\n