{"id":17603,"date":"2022-03-23T00:55:47","date_gmt":"2022-03-23T00:55:47","guid":{"rendered":"https:\/\/woodriverweekly.com\/?p=17603"},"modified":"2022-03-22T20:01:36","modified_gmt":"2022-03-22T20:01:36","slug":"the-familiar-sounds-of-ksun","status":"publish","type":"post","link":"https:\/\/woodriverweekly.com\/index.php\/2022\/03\/23\/the-familiar-sounds-of-ksun\/","title":{"rendered":"The Familiar Sounds of KSUN"},"content":{"rendered":"

By Mike McKenna <\/span><\/em><\/p>\n

\"\"There\u2019s something comforting about hearing a familiar voice. Studies have shown that familiar voices are easier to understand and they can make us feel better. The same things happen when one of our favorite songs comes on.<\/p>\n

So it\u2019s no wonder why the new KSUN 103.7 FM has tuned into both of these strengths, and is quickly building a loyal fan base. <\/span><\/p>\n

KSUN arrived on the air last year and offered a familiar ring for many of us. That\u2019s because it was created by Scott Parker and Larry Flynn. Scott is best known locally as the former longtime owner of both KECH and KSKI. Larry and his legendary voice first filled local airwaves in 1988 and have now helped raise over $300 million as a benefit auctioneer. <\/span><\/p>\n

\u201cI still love radio,\u201d Scott said. \u201cIf you produce local content and a good product, people will come to you.\u201d<\/span><\/p>\n

One the things that makes KSUN unique is that, being locally owned and operated, they can adapt to and authentically connect with our community.<\/span><\/p>\n

\u201cWe stay in touch with the community and what\u2019s happening, so we can give the listeners of KSUN what they want,\u201d said Larry, who does daily news, weather and ski conditions reports. National news snippets from FOX News are also sprinkled in.<\/span><\/p>\n

\u201cWe\u2019re not a canned format. We have a personality, \u201c Scott said.<\/span><\/p>\n

In addition to Larry and Scott, the well-known voices of Julie Jordan and Cathy Nikolaisons are part of KSUN and the Sun Valley Media Group.<\/span><\/p>\n

\u201cI\u2019m thrilled with what they\u2019re doing. It\u2019s wonderful to bring back all these years of local experience and local voices for the community,\u201d said Julie, who Carole King used to call \u201cthe Golden Voice of the Wood River Valley.\u201d<\/span><\/p>\n

\u201cIt\u2019s just like the old days of radio, when local ownership meant putting your full attention to one radio station in your hometown,\u201d Scott said. \u201cAfter running groups of stations in multiple ski towns, I decided it was time to go back to a local mom-and-pop station, focusing on just one community. It\u2019s been great being able to do that again.\u201d<\/span><\/p>\n

The accustomed 103.7 stop on the FM dial is not only offering well-known voices and local information, it\u2019s also playing a lot of music that many fans familiar with that station number still love. Scott describes their \u201chand-picked\u201d musical offerings as \u201cadult alternative with a broader format and a sprinkle of surprises.\u201d The staff\u2019s decades of experience in the Wood River Valley and other ski towns helps them tap into what we really want to listen to.\u00a0 <\/span>The station is also available online and via free Apple and Google apps.<\/span><\/p>\n

\u201cWe\u2019re not a radio station full of ads,\u201d Larry said, \u201cbut instead we\u2019re full of familiar voices sharing information that hits home for locals and provides music they want to hear. We offer a comfort level. The people you\u2019re hearing are familiar voices that have been part of the fabric of the Wood River Valley for years.\u201d<\/span><\/p>\n

To listen to or to find out more, tune into 103.7FM or go to KSUNFM.com.<\/i><\/span><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

By Mike McKenna There\u2019s something comforting about hearing a familiar voice. Studies have shown that familiar voices are easier to understand and they can make us feel better. The same things happen when one of our favorite songs comes on. So it\u2019s no wonder why the new KSUN 103.7 FM has tuned into both of […]<\/p>\n","protected":false},"author":3,"featured_media":10323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","_pvb_checkbox_block_on_post":false,"footnotes":""},"categories":[70,38],"tags":[],"class_list":{"0":"post-17603","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-chamber-corner","8":"category-sponsored"},"_links":{"self":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/posts\/17603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/comments?post=17603"}],"version-history":[{"count":2,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/posts\/17603\/revisions"}],"predecessor-version":[{"id":17608,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/posts\/17603\/revisions\/17608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/media\/10323"}],"wp:attachment":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/media?parent=17603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/categories?post=17603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/tags?post=17603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}