{"id":12810,"date":"2020-01-29T01:07:33","date_gmt":"2020-01-29T01:07:33","guid":{"rendered":"https:\/\/woodriverweekly.com\/?p=12810"},"modified":"2020-01-29T01:07:33","modified_gmt":"2020-01-29T01:07:33","slug":"a-good-time-to-be-social","status":"publish","type":"post","link":"https:\/\/woodriverweekly.com\/index.php\/2020\/01\/29\/a-good-time-to-be-social\/","title":{"rendered":"A Good Time To Be Social"},"content":{"rendered":"

When should a business go social? And how?<\/i><\/span><\/strong><\/p>\n

BY ERIC VALENTINE<\/em><\/p>\n

\"\"
Social media guru Gary Vaynerchuk. Photo credit: Wikimedia Commons<\/figcaption><\/figure>\n

If you want to lose a friend, get into an argument on Facebook. Politics is usually all it takes. If you want to buzzkill a dinner party, answer your cellphone when it rings.<\/p>\n

It\u2019s easy to take issue with social media in our polarized world. So, if you\u2019re using it for business, it\u2019s important to get things right. And that may be why you\u2019re holding back.<\/p>\n

Who Should We Listen To?<\/b><\/p>\n

Gary Vaynerchuk is arguably the country\u2019s leading voice on all things social media. He was one step ahead of virtually everyone else during the .com boom and turned his parents\u2019 liquor store into Wine Library\u2014a $60 million business. Tune in to his podcast and episode after episode he implores the small businesses and entrepreneurs who can\u2019t afford ad agency rates to produce as much content as possible on<\/p>\n

in as many social media platforms as possible.<\/p>\n

His key piece of advice? Know which type of content works best on each medium.<\/p>\n

The Mediums<\/b><\/p>\n

Facebook<\/i>\u2014a Facebook business page allows a company to showcase its brand comprehensively. In some cases\u2014for instance, where budgets are super-tight\u2014having a Facebook business page may be more critical than having a website. Here\u2019s the catch: Unless you buy ads (Facebook calls them \u201cboosts\u201d), not a lot of people will see your content. Here\u2019s the good news: Those boosts are pretty cheap. Often $10 can get your content in front of several hundred Facebook users. And, you can determine who gets to see your ads by selecting demographic information on everything from gender and location to age and key interests.<\/p>\n

Instagram<\/i>\u2014This used to be the place where teens and twentysomethings would go to post content they didn\u2019t want parents or employers to see. That\u2019s partly because the format put emphasis on instantly posting your smartphone photos online. Then Facebook bought it, for $1 billion, and everyone except Vaynerchuk thought it was overpriced. Today, Instagram is huge and gives businesses another avenue to put relatively inexpensive ads to specific demographics.<\/p>\n

LinkedIn<\/i>\u2014For years, LinkedIn was more of a repository of people\u2019s r\u00e9sum\u00e9s than it was a social media platform. And that\u2019s what has made it over time become an excellent format for posting business-to-business content like white papers. As Vaynerchuk often puts it, if you\u2019re selling a product or service used by other businesses, LinkedIn is how you can get noticed.<\/p>\n

So what does Vaynerchuk say about posting business content on newer platforms like Snapchat and TikTok, which are known for showcasing super-short video clips\u2014the current bastion for teens and twentysomethings? He says post there, too.<\/p>\n

\u201cThe great underpriced opportunity in our society is within seven to 15 apps on your mobile device,\u201d Vaynerchuk said in a recent Gary Vee Audio Experience episode. \u201cThe biggest thing I\u2019m fascinated by is how so many people say \u2026 \u2018not that platform\u2019 \u2026 \u2018not my audience.\u2019\u201d And, says Vaynerchuk, they are wrong.<\/p>\n","protected":false},"excerpt":{"rendered":"

When should a business go social? And how? BY ERIC VALENTINE If you want to lose a friend, get into an argument on Facebook. Politics is usually all it takes. If you want to buzzkill a dinner party, answer your cellphone when it rings. It\u2019s easy to take issue with social media in our polarized […]<\/p>\n","protected":false},"author":1,"featured_media":12811,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","_pvb_checkbox_block_on_post":false,"footnotes":""},"categories":[66,2],"tags":[],"class_list":{"0":"post-12810","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-commentary"},"_links":{"self":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/posts\/12810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/comments?post=12810"}],"version-history":[{"count":0,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/posts\/12810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/media\/12811"}],"wp:attachment":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/media?parent=12810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/categories?post=12810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/tags?post=12810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}