{"id":10693,"date":"2019-03-01T19:01:41","date_gmt":"2019-03-01T19:01:41","guid":{"rendered":"https:\/\/woodriverweekly.com\/?p=10693"},"modified":"2019-03-01T19:01:41","modified_gmt":"2019-03-01T19:01:41","slug":"hailey-coffee-co-fulfilling-the-american-dream-one-cup-at-a-time","status":"publish","type":"post","link":"https:\/\/woodriverweekly.com\/index.php\/2019\/03\/01\/hailey-coffee-co-fulfilling-the-american-dream-one-cup-at-a-time\/","title":{"rendered":"Hailey Coffee Co. \u2013 Fulfilling The American Dream One Cup At A Time"},"content":{"rendered":"

BY Mike McKenna<\/span><\/em><\/p>\n

\"\"
Santos Serva enjoys a cup of joe at Hailey Coffee Co.\u2019s Hailey location. Photo credit: Hailey Coffee Co.<\/figcaption><\/figure>\n

It turns out that the American Dream is really about community. Success is, after all, best enjoyed with others.<\/p>\n

Santos Serva knows all about living the American Dream\u2014the challenges, the hard work and the joys of sharing the rewards with others.<\/p>\n

\u201cI\u2019m living the American Dream,\u201d Santos said from the original Hailey Coffee Company location on Main Street in Hailey. He added with a smile, \u201cWorking every day. That\u2019s the American Dream.\u201d<\/p>\n

When he was growing up in Huancayo, Peru, Santos never dreamed of owning a coffee shop. He thought he\u2019d have a career in computers. But after joining his four brothers and moving to Sun Valley in 2008, Santos found a passion for the restaurant business. His easy smile, kind personality and work ethic have paved the way for Santos and his brothers to buy two longtime local businesses over the last several years, KB\u2019s Burritos and Hailey Coffee Company.<\/p>\n

\"\"Santos credits the former owner of KB\u2019s (and his boss for years) Brian Kriesien for teaching him and his brothers about the importance of customer service. \u201cBrian really liked to take care of the customers and showed us how important that is,\u201d Santos said.<\/p>\n

Patience and always trying to make improvements are some of the other keys to success for the Servas, but nothing is more important than the staff, which numbers more than 18 for the two Hailey Coffee Company locations alone.<\/p>\n

\u201cStaff is first, because if we don\u2019t have a good staff, we don\u2019t have any business. They make it work,\u201d said Santos, who focuses on running the original Hailey Coffee Company, which just opened a second location on Sun Valley Road in Ketchum.<\/p>\n

\u201cKetchum needed something a little wild,\u201d Santos said about their newest location in the Colonnade Building.\u00a0 <\/span>The Hailey Coffee Company in Ketchum is a bit of a contrast to the homey feeling of the Hailey spot. In Ketchum, there are more exciting and brighter colors mixed with natural elements like upcycled barnwood and recycled pallets.<\/p>\n

\"\"Even though the two locations may look different, both offer the same great locally roasted Fair Trade organic coffee and freshly-baked muffins, cookies, breakfast burritos and extremely popular paleo products.<\/p>\n

\u201cPeople really love those paleo brownies, and I do, too,\u201d Santos admitted, adding that the pecan coffee cake is another favorite because \u201cit\u2019s great for sharing.\u201d<\/p>\n

Sharing coffee cake or a Tomitino over a house specialty like a \u201cHailey Joe\u201d or a \u201cKenya Cup\u201d is a part of the fabric of the Wood River Valley community.<\/p>\n

\u201cI really love this place and the people of this Valley. They\u2019re really good supporters and I appreciate them, \u201c said Santos, who is well-known for giving back. \u201cI like to support the community whenever I can because it goes both ways. We help the community, the community helps us.\u201d<\/p>\n

Both Hailey Coffee Company (HaileyCoffeeCo.com) locations are open daily from 6 a.m. to 5 p.m., with the Ketchum location staying open until 7 p.m. on weekends.<\/p>\n

\u00a0 <\/span><\/i><\/p>\n

Mike McKenna is the executive director of The Chamber \u2013 Hailey & The Wood River Valley. He can be reached at Mike@ValleyChamber.org or by calling (208) 788-3484.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

BY Mike McKenna It turns out that the American Dream is really about community. Success is, after all, best enjoyed with others. Santos Serva knows all about living the American Dream\u2014the challenges, the hard work and the joys of sharing the rewards with others. \u201cI\u2019m living the American Dream,\u201d Santos said from the original Hailey […]<\/p>\n","protected":false},"author":1,"featured_media":10694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","_pvb_checkbox_block_on_post":false,"footnotes":""},"categories":[70,38],"tags":[],"class_list":{"0":"post-10693","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-chamber-corner","8":"category-sponsored"},"_links":{"self":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/posts\/10693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/comments?post=10693"}],"version-history":[{"count":0,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/posts\/10693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/media\/10694"}],"wp:attachment":[{"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/media?parent=10693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/categories?post=10693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/woodriverweekly.com\/index.php\/wp-json\/wp\/v2\/tags?post=10693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}